You may think that quantum physics and marketing have zero in common but I would argue that is not the case. In quantum physics it has been shown that the act of observing a particle will affect how the particle behaves (see the video below for a GREAT explanation of how that happens).
This goes for marketers too. As soon as you start observing your market you add your views, experience and interests to those of your market.  This is something that happens to all marketers, from the very new to …

If you are in business you cannot afford not to be monitoring the internet for feedback on your on your business, good or bad. Social media allows you to answer personally to the comments, but there is also a “must do” lesson in your monitoring.
Do you know what the #1 tweet is for the question “how do I” on Twitter? Answer: “How do I reply to @” . For those that use Twitter you may be surprised that how to do such a simple task escapes some people new to …

We’ve been promising this podcast for weeks, and as someone who hates hype I know how annoying that must be. Unfortunately it has taken me longer than planned to get the production elements together and mixed, and to work out our blog host.
The host site is up and running, but we are not on iTunes yet. So, in the meantime, I thought it was time to at least let you listen to the first podcast while I sort out the rest of the details.
The initial podcasts feature…well…US! So, you can …

 

 SWBN #001 [33:07m]: Play Now | Play in Popup | Download

Our friend Sheryl Loch (she of the long – but great quality – blog comments) recently wrote a blog post called Twitter for Children at Christmas, spurred on by a Tweet from Sharon McPherson.
The original Tweet was: “Hoping that Twitter moms can create the same type of impact in favor of Toys for Tots as they did against Motrin http://www.toysfortots.org”
Sheryl thought what a great idea it would be to channel some of that community power into doing something positive this Christmas to help others. She suggested we write a post …

Imagine if you will for a moment that you have a large dessert in front of you. At the table sits your partner, your children (or if you don’t have those, then your friends). Your boss is there too.
Your job is to divide the dessert so everyone gets a piece fairly.
So you cut it up with large pieces going to your family members, your boss and your friends. But how big was the piece that you cut for yourself, and when did you cut it?
If you are like most women, …