Home » Archive

Articles in the Featured Category

Bitesize, Business Motivation, Featured, Headline »

[16 Mar 2010 | 4 Comments | 94 views]
SWBN Bitesize 39: Business Heroes

I’m sure you have a business hero (or maybe business heroes); people you would like to emulate in business, or who have inspired you to succeed.
In this Bitesize Podcast I introduce this new series of business lessons learned from someone many of you would consider an unlikely business hero.

 
icon for podpress  Standard Podcast [3:25m]: Play Now | Play in Popup | Download

Bitesize, Featured, Headline, Marketing »

[3 Mar 2010 | 4 Comments | 228 views]
SWBN Bitesize 38: Final Thoughts on Building an Online Persona

I’m sure some of you are still not convinced about the concept of building and developing an online persona. Some of you still think it involves some deception or fabrication.
I guess I’m not going to convince everybody, but in this final SWBN Bitesize podcast on the topic I return again to the world of the radio presenter (on-air talent) to explain my main point:

 
icon for podpress  Standard Podcast [5:09m]: Play Now | Play in Popup | Download

(Women's) Internet Business, Featured, Headline »

[24 Feb 2010 | 9 Comments | 587 views]
Presence Presents

The SWBN was well represented this weekend at Ed Dale’s 30DC Coming home seminar in Melbourne. I wanted to make sure that every woman at that conferences got a gift and a small pitch about the SWBN so I thought hard about what would be cool and accepted by every woman there.

it had to be small so that people flying would not be burdened. Ruled out books, diaries and other bulky goods
had to be branded with our logo
had to showcase what we do for those who were unfamiliar with our work
had to …

Bitesize, Featured, Headline, Marketing, Social Media »

[12 Feb 2010 | 3 Comments | 405 views]
SWBN Bitesize 35: I Don’t Want to Be a Celebrity

The rise of social media has spawned endless “experts” and courses offering to make you a “Social Media Celebrity“. These are essentially aimed at helping you create a social media persona and use that “fame” to achieve success in your chosen field.
But for many of you, the idea of becoming a celebrity is a major turn-off:

 
icon for podpress  Standard Podcast [5:03m]: Play Now | Play in Popup | Download

(Women's) Internet Business, Bitesize, Featured, Headline »

[8 Feb 2010 | One Comment | 389 views]
SWBN Bitesize 34: Stop Being Tepid!

Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!

 
icon for podpress  Standard Podcast [4:40m]: Play Now | Play in Popup | Download

Chat Catcher