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[3 Mar 2010 | 4 Comments | 204 views]
SWBN Bitesize 38: Final Thoughts on Building an Online Persona

I’m sure some of you are still not convinced about the concept of building and developing an online persona. Some of you still think it involves some deception or fabrication.
I guess I’m not going to convince everybody, but in this final SWBN Bitesize podcast on the topic I return again to the world of the radio presenter (on-air talent) to explain my main point:

 
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(Women's) Internet Business, Featured, Headline »

[24 Feb 2010 | 9 Comments | 564 views]
Presence Presents

The SWBN was well represented this weekend at Ed Dale’s 30DC Coming home seminar in Melbourne. I wanted to make sure that every woman at that conferences got a gift and a small pitch about the SWBN so I thought hard about what would be cool and accepted by every woman there.

it had to be small so that people flying would not be burdened. Ruled out books, diaries and other bulky goods
had to be branded with our logo
had to showcase what we do for those who were unfamiliar with our work
had to …

Headline, SWBN News »

[13 Feb 2010 | 2 Comments | 417 views]
SWBN Masterclass Invitation – Business Planning Basics Webinar

ALL WELCOME

It is incredibly easy to start an online or offline business these days. So easy that the basics of business creation are often overlooked – which often comes back to bite the business owner in a big way, further down the track.
If you have a business or want to start one, this webinar is aimed at giving you the foundations of business planning.
Agenda
Introductions
What is a Business?
Planning? I don’t need no steenkin’ planning!
Business Model
Vision – Mission – Revision
Basic Business Plan
Conclusion and distribution of templates
A content packed 90 minutes at …

Bitesize, Featured, Headline, Marketing, Social Media »

[12 Feb 2010 | 3 Comments | 398 views]
SWBN Bitesize 35: I Don’t Want to Be a Celebrity

The rise of social media has spawned endless “experts” and courses offering to make you a “Social Media Celebrity“. These are essentially aimed at helping you create a social media persona and use that “fame” to achieve success in your chosen field.
But for many of you, the idea of becoming a celebrity is a major turn-off:

 
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(Women's) Internet Business, Bitesize, Featured, Headline »

[8 Feb 2010 | One Comment | 387 views]
SWBN Bitesize 34: Stop Being Tepid!

Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!

 
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