I’m sure you have a business hero (or maybe business heroes); people you would like to emulate in business, or who have inspired you to succeed.
In this Bitesize Podcast I introduce this new series of business lessons learned from someone many of you would consider an unlikely business hero.

 

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I’m sure some of you are still not convinced about the concept of building and developing an online persona. Some of you still think it involves some deception or fabrication.
I guess I’m not going to convince everybody, but in this final SWBN Bitesize podcast on the topic I return again to the world of the radio presenter (on-air talent) to explain my main point:

 

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You’ve aligned yourself with a particular personality model and given some thought to the key aspects of your persona you want to portray publicly. You have your story. But what methods are you going to use to tell that story and share and develop your online persona?

 

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Some personality types work better than others and seem to have greater longevity. You don’t need to reinvent the wheel..simply naturally align yourself with a particular personality model (or a crossover of two) and build your story around it.

 

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The SWBN was well represented this weekend at Ed Dale’s 30DC Coming home seminar in Melbourne. I wanted to make sure that every woman at that conferences got a gift and a small pitch about the SWBN so I thought hard about what would be cool and accepted by every woman there.

it had to be small so that people flying would not be burdened. Ruled out books, diaries and other bulky goods
had to be branded with our logo
had to showcase what we do for those who were unfamiliar with our work
had to …