We’re all familiar with the concept of music artists having to reinvent themselves to appeal to new audiences, but how does that apply to your business?

 

 Standard Podcast [3:12m]: Play Now | Play in Popup | Download

I’m sure some of you are still not convinced about the concept of building and developing an online persona. Some of you still think it involves some deception or fabrication.
I guess I’m not going to convince everybody, but in this final SWBN Bitesize podcast on the topic I return again to the world of the radio presenter (on-air talent) to explain my main point:

 

 Standard Podcast [5:09m]: Play Now | Play in Popup | Download

You’ve aligned yourself with a particular personality model and given some thought to the key aspects of your persona you want to portray publicly. You have your story. But what methods are you going to use to tell that story and share and develop your online persona?

 

 Standard Podcast [5:24m]: Play Now | Play in Popup | Download

Some personality types work better than others and seem to have greater longevity. You don’t need to reinvent the wheel..simply naturally align yourself with a particular personality model (or a crossover of two) and build your story around it.

 

 Standard Podcast [5:52m]: Play Now | Play in Popup | Download

The rise of social media has spawned endless “experts” and courses offering to make you a “Social Media Celebrity“. These are essentially aimed at helping you create a social media persona and use that “fame” to achieve success in your chosen field.
But for many of you, the idea of becoming a celebrity is a major turn-off:

 

 Standard Podcast [5:03m]: Play Now | Play in Popup | Download