SWBN Bitesize 28: Creating an Online Persona

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21 January 2010 by Lisa 713 views 3 Comments

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Over the next week of SWBN Bitesize Podcasts, I’ll be tackling a subject that I’ve been considering for a long time: Creating and Establishing Your Online and Business Persona.

When I was in radio we used to develop an on-air persona to appeal to the listeners and help them understand who they were listening to. In business and online, especially with the popularity of social media, the same idea should apply.

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3 Comments »

PLR Articles said:

I enjoyed listening to your podcast. It reminded of several ideas that I had put to the side for later.

This idea (creating an online persona) works well if you target several niches. While your persona may be more professional for one niche (ex. medical related niches), it may be completely ‘laid back’ for another niche( ex. vacation related niches).
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