SWBN Bitesize 34: Stop Being Tepid!
8 February 2010
by Lisa
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One Comment
Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!
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