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The Great Twitter Birthday Treasure Hunt! | Secret Women's Business Network

The Great Twitter Birthday Treasure Hunt!

For Allison’s birthday, a group of her online friends got together to create a surprise for her. This grew in a very short time into a Twitter treasure hunt taking her around the Internet, and leading her to her eventual present (a caricature of her cat, Luna).

I can’t take credit for this, as it was a group effort, and it was done as a gift rather than a deliberate viral campaign, but I hope the others don’t mind me releasing a few videos about what we did, the tools we used and the takeaways for anyone planning something like this online.

Here is the first of the videos where I talk about the wonderful collaboration tool that Friendfeed is and using hashtags (#allisonbday) on Twitter.

Imagine the possibilities for your business or niche for creating a Twitter event!

8 Responses to The Great Twitter Birthday Treasure Hunt!
  1. CoronadoCookie
    December 2, 2008 | 4:06 pm

    Love the caricature of Luna! This was a great project (and obviously a labor of love & fun)!

  2. Allison Reynolds
    December 2, 2008 | 10:10 pm

    bidet?!?!? (5 minutes 26)

    I seriously had no idea what you guys were up to :) I was totally entertained and flabbergasted (and so were my offline friends who were also following along!)

    Amazing creative and immersive experience.

    Re: Luna

    How could anyone not love that gorgeous little face!

    Allison Reynolds had something to say about Like for Like

  3. SWBN (SWBN)
    December 2, 2008 | 11:37 pm

    new blog post: The Great Twitter Birthday Treasure Hunt: http://tinyurl.com/66saba

  4. Lisa
    December 3, 2008 | 3:23 am

    LOL! Bidet = bday (birthday)!

    Glad you and your friends enjoyed it :-)

    Lisa

  5. groobers (Groobers)
    December 3, 2008 | 6:01 pm

    @LisaHartwell Just checked my reader-found your video http://is.gd/a4Df Wish I’d had info before last tweet, I am going to resend and try it

  6. LisaHartwell (Lisa Hartwell)
    December 3, 2008 | 6:16 pm

    @Groobers Oh, I see what you mean – you liked the hashtag advice! http://is.gd/a4Df Well, sign up for our podcast anyway ;-) WWOP

  7. LisaHartwell (Lisa Hartwell)
    December 3, 2008 | 6:17 pm

    @Groobers Oh, I see what you mean – you liked the hashtag advice! http://is.gd/a4Df Well, sign up for our podcast anyway ;-) #WWOP

  8. groobers (Groobers)
    December 3, 2008 | 6:19 pm

    The hashtag exp worked I liked it here is the link to the video explaining how to use hashtags http://is.gd/a4Df My Fav PCast YLNT #WWOP