For Allison’s birthday, a group of her online friends got together to create a surprise for her. This grew in a very short time into a Twitter treasure hunt taking her around the Internet, and leading her to her eventual present (a caricature of her cat, Luna).
I can’t take credit for this, as it was a group effort, and it was done as a gift rather than a deliberate viral campaign, but I hope the others don’t mind me releasing a few videos about what we did, the tools we used and the takeaways for anyone planning something like this online.
Here is the first of the videos where I talk about the wonderful collaboration tool that Friendfeed is and using hashtags (#allisonbday) on Twitter.
Imagine the possibilities for your business or niche for creating a Twitter event!