You may believe you have little in common with movies, books and TV shows, but the same principle applies in real life. If you want people to invest time, money and energy in you and your business (and keep coming back) they’re going to want to know about you.
Who are you? What’s your story? How have you established yourself as an authority in this market? What are you personal philosophies (what do you believe and stand for)?
Why does your online and business persona matter so much?
People buy into people. They want to put a human face on a product or service, especially when buying from a small company online. You are your business’s best USP.
We all want longevity in our business, and the best way to do this is to give them a reason to keep coming back. That principle reason is YOU.
What i am going to say here is probably going in the face of a lot of the teachings that appeal to women. If you are in business, balance is NOT your goal. In nature to succeed you need to go to extremes, in business it is the same. Trying to create some form of status quo is not going to get you ahead.
This weekend I completely put down every single piece of business work I was doing so i could concentrate on my family, last weekend i worked flat …
Over the next week of SWBN Bitesize Podcasts, I’ll be tackling a subject that I’ve been considering for a long time: Creating and Establishing Your Online and Business Persona.
When I was in radio we used to develop an on-air persona to appeal to the listeners and help them understand who they were listening to. In business and online, especially with the popularity of social media, the same idea should apply.
It’s all too easy to say you are listening to your customers, but are you really “hearing” them. When they start speaking with their feet it is already too late. Ask them questions and then let them explain, don’t assume the answers are going to be what you expect. And certainly don’t blame the medium like so many currently are with sites like Yelp. You are in business to solve their problems, don’t try to tell your customers they are wrong when more than the oddball is telling you it’s …
I look for inspiration to improve my businesses everywhere. Even if the idea has nothing to do with my niches/industry I turn it over in my mind and imagine how I can fit it in to improve my customer’s experience. Simple things like offering chilled water in a waiting room to a handy place to put a wet umbrella, to suggesting relevant competitors if I cannot fulfill what my customer wants. Try it out and check the results.
Thanks to Jek in the Box for the image
Chat Catcher
