Something for the Weekend: 15th October 2011

I’m heading off for a mini break to visit family and friends, but if you’ve got some time on your hands then I hope you enjoy this week’s picks:

All Things Business Related

How To Save Money On AdWords Placements With Google Analytics - Fantastic post about linking Adwords to Analytics for improved campaigns.

How to Turn Facebook Fans Into Paying Customers - Another fab post from Jen at FBAdsLab, this time on the importance of having a Facebook conversion strategy.

The New Content Marketing Keyword Strategy - I wouldn’t call this a new strategy but Michelle does lay this content marketing keyword strategy in a very simple, easy to follow way.

Should You Be on Tumblr? Seven Business Case Examples - While I am a strong advocate for always having your own online real estate (that you conteol i.e. your own domain and hosting), Tumblr is probably the best of the free blogging platforms and I highly recommend you having a presence there. This post offers some great examples.

Thanks, as always, to those of you who shared these with me.

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