You are casually browsing in a supermarket and you round the corner to see a display set up with a delicious sizzling frypan and small plates offering a free taste of what is on display. What is the thought process that your mind goes through?

That smells nice

It looks really easy to cook

I bet it tastes good with green beans

I needed an idea for tonight’s dinner, problem solved

I’ll buy some

The woman doing the cooking does not offer you the whole thing for free, or a similar lesser product for free.  She offers you a nibble of the main meal, and if you were looking for a solution to that very problem, you bought.

How will you tempt your market?