I’m sure some of you are still not convinced about the concept of building and developing an online persona. Some of you still think it involves some deception or fabrication.
I guess I’m not going to convince everybody, but in this final SWBN Bitesize podcast on the topic I return again to the world of the radio presenter (on-air talent) to explain my main point:

 

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You’ve aligned yourself with a particular personality model and given some thought to the key aspects of your persona you want to portray publicly. You have your story. But what methods are you going to use to tell that story and share and develop your online persona?

 

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Some personality types work better than others and seem to have greater longevity. You don’t need to reinvent the wheel..simply naturally align yourself with a particular personality model (or a crossover of two) and build your story around it.

 

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The SWBN was well represented this weekend at Ed Dale’s 30DC Coming home seminar in Melbourne. I wanted to make sure that every woman at that conferences got a gift and a small pitch about the SWBN so I thought hard about what would be cool and accepted by every woman there.

it had to be small so that people flying would not be burdened. Ruled out books, diaries and other bulky goods
had to be branded with our logo
had to showcase what we do for those who were unfamiliar with our work
had to …

The rise of social media has spawned endless “experts” and courses offering to make you a “Social Media Celebrity“. These are essentially aimed at helping you create a social media persona and use that “fame” to achieve success in your chosen field.
But for many of you, the idea of becoming a celebrity is a major turn-off:

 

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Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!

 

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There is great value in seeing what makes someone a market leader and influential within their markets. Knowing what works and what doesn’t can help you when it comes to determining your own business persona.
But, it’s important not to become a carbon copy of a person you respect. Those who mimic will always remain a follower and not a market leader. You need to find the best of you (as well as a few flaws) and develop you own story, you own persona.

 

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Tonight I’ve been catching up on some of the performances from yesterday’s Grammys (thank you YouTube – all the best bits, no fluff or acceptance speeches), and I was thinking about how some musical collaborations (often the ones you would never expect) really blow you away.
I remember when I used to play tennis and my teacher always encouraged us to play people who were better than us because it made you “up” your game.
Now, I know there are as many bad collaborations at the Grammys as there are good (I’m …