Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!
Sitting on the fence will not make you a market leader.
In order to build a core group of raving fan followers you are going to have to “stand” for something, and as a result against something too. You are not going to please everyone…and nor should you want to.
Stop being tepid and start to sizzle!
There is great value in seeing what makes someone a market leader and influential within their markets. Knowing what works and what doesn’t can help you when it comes to determining your own business persona.
But, it’s important not to become a carbon copy of a person you respect. Those who mimic will always remain a follower and not a market leader. You need to find the best of you (as well as a few flaws) and develop you own story, you own persona.
Tonight I’ve been catching up on some of the performances from yesterday’s Grammys (thank you YouTube – all the best bits, no fluff or acceptance speeches), and I was thinking about how some musical collaborations (often the ones you would never expect) really blow you away.
I remember when I used to play tennis and my teacher always encouraged us to play people who were better than us because it made you “up” your game.
Now, I know there are as many bad collaborations at the Grammys as there are good (I’m …
You may believe you have little in common with movies, books and TV shows, but the same principle applies in real life. If you want people to invest time, money and energy in you and your business (and keep coming back) they’re going to want to know about you.
Who are you? What’s your story? How have you established yourself as an authority in this market? What are you personal philosophies (what do you believe and stand for)?
Why does your online and business persona matter so much?
People buy into people. They want to put a human face on a product or service, especially when buying from a small company online. You are your business’s best USP.
We all want longevity in our business, and the best way to do this is to give them a reason to keep coming back. That principle reason is YOU.
What i am going to say here is probably going in the face of a lot of the teachings that appeal to women. If you are in business, balance is NOT your goal. In nature to succeed you need to go to extremes, in business it is the same. Trying to create some form of status quo is not going to get you ahead.
This weekend I completely put down every single piece of business work I was doing so i could concentrate on my family, last weekend i worked flat …
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